Brand Building Workshop | Barcelona

Aprende a construir tu marca en nuestro taller presencial de Brand Building en Barcelona, donde te enseñaremos los secretos para destacar en

Codeworks, Carrer d'Àvila, Barcelona, Spain

Brand Building Workshop | BarcelonaIn today's competitive market, only great brands survive. Recognizing the complexity of brand management is crucial, especially now as the world changes faster than ever. Brands must be genuine and relevant, so brand strategy has become more vital than ever, improving customers’ lives while maintaining a solid market presence.The world is undergoing drastic transformations, and it's not just an option but a duty for brands to operate in a true, genuine, authentic, and relevant manner. Delving deep into branding processes, from research to brand strategy, is becoming an increasingly essential requirement. Enhancing the customer experience through a relevant brand positioning should be the mantra for companies in today's business landscape.Join us for an exciting in-person event where you'll learn the secrets of brand building! Hosted at Codeworks, located in the vibrant city of Barcelona, Spain, this workshop is perfect for entrepreneurs, marketers, and anyone interested in creating a powerful brand.During this workshop, our experienced the 2 tremendous speakers will share their insider knowledge on how to develop a strong brand identity, create a compelling brand story, and effectively communicate your brand message. You'll gain practical tips and strategies to differentiate your brand from competitors and leave a lasting impression on your target audience.Don't miss out on this incredible opportunity to network with like-minded professionals and gain valuable insights into the world of brand building. Reserve your spot now and get ready to take your brand to the next level! IMPORTANT :: the workshop will be offered in the english language. And there will be no translation service of any kind. &gt;&gt;&gt; Who is the course for?.Professionals seeking to deepen their understanding of advanced branding concepts and equip themselves with the skills to build brand relevance in people's lives..Entrepreneurs aspiring to become consultants in the field of brand positioning..Market executives in the communication sector..Brand managers, marketing managers, and designers. &gt;&gt;&gt; How will the course be?.Duration: 9 hours..Classes featuring case studies, debates, discussions, and exercises.Visual materials: an exclusive worksheet filled with content for your reference.Unrestricted access to the both professors for any questions or clarifications. &gt;&gt;&gt; What will you learn? WARMING UP.Concepts of Contemporary Branding 1) BRAND DIAGNOSES.Brand Strategy.Qualitative vs. Quantitative.Market Research: How and When to Use Each.Consumer Insights Key Concepts | Identifying Extreme ConsumersPerceptual Map, Players Analysis and other analtytics matrix 2) BRAND POSITIONING.Brand Strategy.Qualitative vs. Quantitative.Market Research: How and When to Use Each 3) BRAND CREATIVITY.The 3C's of Branding.Brand Values and Vision.Brand Positioning and Purpose.Creative Identity (Naming, Visual Identity and Touchpoints).Brand Experience and Activation &gt;&gt;&gt; THE SPEAKERS 1) Yoli Inácio: brand advisor, strategist and creative director originally from Brazil, now based in Barcelona. With over 13 years in the business, she's made a name for herself, helping brands find their true identity. Yoli combines great ideas with practical know-how in brand strategy, design, mentoring, content creation, and creative direction. Known for her unique mix of creativity and dependability, Yoli always comes up with fresh, exciting ideas that really make a mark. She's not just about making things look good; she digs deep, encouraging her clients and colleagues to think about what they want to achieve and how to get there. Yoli's at her best when tackling tough challenges, using her sharp analysis and strategic thinking to solve problems and plan ahead. She's a pro at using visuals to share ideas and excels at putting together brand stories that are both beautiful and make perfect sense. On top of her work with brands, Yoli shares her passion for design and strategy as a teacher and the Co-Director of the Graphic Communication Design Master's program at BAU Barcelona, having been also been invited to teach at IED Barcelona. Her teaching role shows her dedication to sharing knowledge and inspiring others. 2) Marcos Hiller: chief strategy officer of The Hiller &amp; Branding, Hiller has led branding, research and executive education projects for notable brands such as Ambev, Bauducco, Accor, Sodexo, Bayer, Mondeléz, Renault, Baume &amp; Mercier and Fujitsu. Hiller living in Brazil but this semester is based at Rotterdam where currently is a Ph.D. candidate and holds a master's degree in communication and consumption from ESPM, where he serves as a visiting researcher at Erasmus Rotterdam University (Netherlands). A researcher in the areas of social networks, consumption, branding, and digital culture, he delivers lectures across Brazil and abroad on compelling topics within the digital ecosystem we inhabit. As a guest professor in MBA programs at several business schools in Brazil. Throughout his career, he has authored five books, starting with his debut in 2012 with "Branding: The Art of Building Brands." In 2014, he launched the online publication "ONdivíduos," followed by "WALK mission I NYC" in 2016, a project on consumer trend research conducted in New York City. Subsequent to that, in 2017, he released "WALK mission II Abu Dhabi." In 2019, he reissued "BRANDING: The Art of Building RELEVANCE for Brands" on AMAZON. Holds various specializations, including courses at Santa Fé University (New Mexico, USA) and Universidad Andres Bello (Santiago, Chile). With over a decade of experience in the financial industry, where he held executive roles such as Marketing Manager at BankBoston and Communication Coordinator for Santander Brasil. Event Details: <ul><li>Date: 17th february 2024 - saturday</li><li>Time: 9h &gt;18h</li><li>Location: Codeworks, Carrer d'Àvila, Barcelona, Spain</li></ul>

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