Webinar: The Future of World Cup Fan Engagement

How Federations, Media & Digital Platforms Are Shaping the Future of the Global Football Fan

The World Cup is the biggest sports media event on the planet.

Every four years, billions of fans tune in to watch football’s most iconic tournament. But the way fans experience the competition is changing rapidly, and so is the role of the organizations shaping that experience.

Streaming platforms are competing with traditional broadcasters. Fantasy products, gaming, and digital collectibles are turning fans into active participants. Betting and prediction platforms are creating new layers of engagement. At the same time, sports federations have an important opportunity to rethink how they connect with audiences, grow their digital presence, and create value around major tournaments.

The World Cup is no longer just a broadcast event. It has become a global platform for fan engagement, content distribution, innovation, and digital interaction.

In this webinar, leaders from across the sports media ecosystem will explore how broadcasters, streaming platforms, gaming companies, betting operators, and sports federations can better understand and engage football fans during the world’s biggest sporting event.

What we’ll discuss

• How streaming platforms are reshaping global sports broadcasting
• Why second screen engagement is becoming essential during live matches
• How fantasy sports, collectibles, and gaming platforms are turning viewers into participants
• The role of betting and prediction based experiences in fan engagement
• How sports federations can use major tournaments to strengthen fan connection and digital relevance
• How AI and data will personalize sports media consumption at global scale