Lua Couto

Lua Couto is a researcher, educator, facilitator, and advocate for regenerative futures. She is the founder of Futuro Possível (Possible Future), a Brazilian collective dedicated to imagining and creating regenerative pathways for the future.

As a professor of Innovation and Sustainability and Emerging Futures at the Escola Superior de Propaganda e Marketing (ESPM), Lua has also worked as a consultant on these topics for brands and organisations. Her work is deeply rooted in the Regenerative Futures, where she collaborates to inspire systemic change and foster social and ecological innovation.