SeidrLab

SeidrLab is a Sydney-based consultancy that’s been helping organizations navigate the shift into machine learning and AI and automated systems since 2020.

While 'AI' has become a massive buzzword, SeidrLab’s work is focused on the practical side: building bespoke systems that actually solve operational bottlenecks and turn messy data into something useful. They work with a range of high-compliance partners, including The Iconic, Domain and APRA AMCOS, where data privacy and precision aren’t just 'nice-to-haves,' but essential requirements.

What makes their approach different is a focus on augmentation. Instead of looking for ways to replace human input, they look for how emerging tech can support it. They’ve developed a framework called Compass OS™ to help businesses move through the noise of the current tech landscape with more foresight and less guesswork.

They’re here to share how they bridge that gap between high-level strategy and the technical delivery required to make these systems work in the real world.