Welltayl was born in Brooklyn, inspired by the journey of becoming first-time pet parents to our Australian Shepherd, Olli. Like many, we found ourselves overwhelmed by a confusing, unregulated industry—so we set out to create something better. Backed by science and built with love, Welltayl delivers pet care products formulated with the same standards we expect for ourselves. From skin and coat care to holistic wellness, we’re here to support pets—and their people—every step of the way.