Ad 2 SoCal is a community for emerging advertising and marketing professionals across Southern California. As the young professional arm of the American Advertising Federation, it helps early-career talent connect, grow, and get involved in the industry.

Through networking events, industry programming, and initiatives like 32 Under 32, Ad 2 SoCal provides opportunities to build skills, make connections, and gain hands-on experience. At its core, it’s about bringing together the next generation of creatives and marketers to learn, collaborate, and advance their careers.